Stand Out & Get Hired

A Professional Branding Workbook for Job Seekers Over 40

Your experience is valuable—but only if others can see it.

This workbook will help you craft a powerful professional brand that gets you noticed, remembered, and hired in today’s market.

Stand Out & Get Hired

A Professional Branding Workbook for Job Seekers Over 40

Your experience is valuable—but only if others can see it.

This workbook will help you craft a powerful professional brand that gets you noticed, remembered, and hired in today’s market.

What's Inside?

Step-by-step guide to creating your value proposition
Simple framework to build your elevator pitch
Smart ways to showcase your brand on LinkedIn, in interviews, and beyond
Templates, prompts, and real-world examples you can copy and customize
Bonus: 5 smart ways to show your brand—not just talk about it

Who's It’s For:

Job seekers over 40+, or anyone in a professional career for 20+ years
Professionals returning to the workforce
Career pivoters, encore retirees and late-stage job seekers
Anyone feeling invisible in today’s job market

Your next chapter starts with clarity and confidence.

Meet Lori

Drawing from her unique blend of Fortune 50, Private Corporations and startup experience, along with 6 different career transitions, Lori specializes in guiding professionals who are "too young to retire, but too awesome to quit."

As the founder of Next Chapter Career Coaching, she's now dedicated to helping experienced professionals navigate today's complex job market with confidence and purpose.

Her proven approach has helped countless professionals overcome the challenges of layoffs, master modern job search strategies, and discover fulfilling career continuation or transition into the next chapter.

If you're feeling overwhelmed by today's job market or unsure how to leverage your years of experience in a new direction, this webinar will provide you with actionable strategies that go beyond the traditional "apply and pray" approach, or ask everyone on LinkedIn ‘How do you beat the ATS?” You can’t – it is a broken process, but you can outsmart it along with ageism.

This workbook was created by Lori Lawrence, CPCC — a career coach helping mid-to-late stage professionals rediscover their value, reclaim their voice, and land roles with strategy and confidence.