A former technology sales executive with extensive experience in enterprise account management and sales leadership, I found my true calling in career coaching after a deeply personal tragedy. 

Hi, I’m Lori Lawrence, founder and CEO of Next Chapter Career Coaching. When my brother, a successful technical sales professional of 19 years, took his own life following a layoff and challenging job search in 2023, it revealed to me the critical gaps in support for seasoned professionals navigating today's complex job market. Following my own layoff in January 2024, I transformed this profound loss into purpose, dedicating myself to helping mid to late-career professionals successfully transition in what many call today's "white collar recession." My approach combines practical job search strategies with genuine empathy and understanding, ensuring that experienced professionals not only find their next role but maintain their dignity and confidence throughout the process. I'm committed to providing the comprehensive support and guidance that today's job seekers need, helping them transform career transitions from periods of crisis into opportunities for renewal and growth.